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Simon Property Group

Simon Media Network

The largest U.S. mall owner formally entered retail media in August 2026. Non-endemic categories (travel, food, finance) are explicitly in scope alongside mall tenants.

OperatorSimon Property Group
ModelIn-house retail media network
LaunchedAugust 27, 2026
Indexed properties208 across 40 states
Scale200+ U.S. destinations; thousands of digital screens.
Audience dataSimon+ loyalty, opted-in Wi-Fi location signals, licensed third-party purchase data.
Seller pagebusiness.simon.com/media

Inventory

  • Large-format digital screens
  • Experiential activations & pop-ups
  • ShopSimon.com onsite media
  • Simon+ loyalty audiences
  • Off-platform programmatic extension

How to buy

Managed service or self-service through the advertiser's own DSP/SSP.

Largest indexed properties

PropertyMarketGLA (sq ft)
Del Amo Fashion CenterTorrance, CA2,500,000
Sawgrass MillsSunrise, FL2,370,000
Woodfield MallSchaumburg, IL2,100,000
Gurnee MillsGurnee, IL1,900,000
The Florida MallOrlando, FL1,800,000
Fashion ValleySan Diego, CA1,720,000
Mall of GeorgiaBuford, GA1,700,000
Ontario MillsOntario, CA1,420,000
Dadeland MallMiami, FL1,400,000
Great MallMilpitas, CA1,360,000
Arizona MillsTempe, AZ1,223,928
Orland SquareOrland Park, IL1,200,000

Coverage

Alaska (1), Arizona (3), Arkansas (1), California (24), Colorado (4), Connecticut (2), Delaware (1), Florida (28), Georgia (6), Hawaii (2), Illinois (5), Indiana (9), Kansas (1), Louisiana (1), Maine (1), Maryland (5), Massachusetts (11), Michigan (4), Minnesota (4), Mississippi (1), Missouri (2), Nevada (5), New Hampshire (4), New Jersey (11), New Mexico (1), New York (6), North Carolina (5), Ohio (3), Oklahoma (3), Oregon (1), Pennsylvania (8), Puerto Rico (3), South Carolina (2), South Dakota (1), Tennessee (4), Texas (20), Utah (1), Virginia (6), Washington (5), Wisconsin (3)

Planning against this portfolio?

The intel tier carries named seller contacts, per-property screen counts and programmatic availability.

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