Sellers
Who sells mall media
Two groups control U.S. mall advertising: the landlords who have built their own media networks, and the third-party sales houses and marketplaces that represent or resell their inventory. Both are indexed here.
Owner networks
Simon Media Network
In-house network 208 properties
Simon Property Group — in-house retail media network. 200+ U.S. destinations; thousands of digital screens.
Macerich Media Network
In-house network 36 properties
Macerich — in-house direct sales + exclusive programmatic partner (screenverse). 35+ centers, roughly 345 digital displays, 270M+ annual visits.
Westfield Rise
In-house network 15 properties
Unibail-Rodamco-Westfield — in-house brand-experience agency. ~250M annual visits across Westfield destinations.
Tanger Advertising & Partnerships
In-house network 38 properties
Tanger — in-house (no separately branded network). 140M+ annual visitors, 390M+ annual U.S. impressions, 37 markets.
CBL Advertising & Strategic Partnerships
In-house network 48 properties
CBL Properties — in-house. Roughly 90 properties, concentrated in the Southeast and Midwest.
Property-level advertising & specialty leasing
Property-level 21 properties
Pacific Retail Capital Partners — owner-managed, property by property. ~20 U.S. centers.
Property-level advertising & specialty leasing
Property-level 8 properties
Pyramid Management Group — owner-managed, property by property. Northeast concentration — New York and Massachusetts.
Property-level advertising & specialty leasing
Property-level 5 properties
Washington Prime Group — owner-managed, property by property. Portfolio has shrunk considerably since 2021; several centers sold to CBL.
Property-level specialty leasing
Property-level 49 properties
Namdar Realty Group — owner-managed, property by property. One of the largest U.S. mall owners by property count.
Property-level specialty leasing
Property-level 38 properties
Kohan Retail Investment Group — owner-managed, property by property. Large portfolio of secondary-market enclosed malls.
Third-party sellers & marketplaces
Screenverse
DOOH sales house / programmatic monetization
Exclusive programmatic partner for Macerich's U.S. mall network (30+ properties, ~345 displays) since January 2026, activating through Vistar Media, Place Exchange/Broadsign and Hivestack.
JCDecaux North America — MallScape
Third-party mall media contractor
Backlit statics, digital screens, oversized banners and sampling units. Named properties include The Mall at Short Hills, Beverly Center and Woodfield Mall.
Velocity (formerly EYE Corp Media)
Managed DOOH network operator
Velocity acquired EYE Corp Media — the long-time U.S. mall media specialist — in January 2021. The EYE brand no longer operates independently; mall inventory sits inside Velocity's network.
Vengo Labs
DOOH network operator
Screen network across retail, c-store, grocery, gyms and offices. Malls are one venue type among many rather than the core of the business.
Adomni
Programmatic DOOH marketplace (buy side)
Aggregates third-party screen supply, including mall inventory, for self-serve campaign buying. Does not own inventory.
AdQuick
OOH planning & buying marketplace
Claims access to 1,000+ shopping centers and 1,700+ media owners. A planning and buying layer, not an inventory owner.
A note on who no longer sells
Lightbox OOH Video Network ceased operations in March 2024, taking roughly 4,800 mall and grocery screens off the market. EYE Corp Media, the long-time U.S. mall specialist, has been part of Velocity since January 2021. Media kits and vendor lists still circulating in 2026 routinely name both as active sellers.