The independent index of U.S. mall advertising
Every mall. Who owns it. Who sells the media.
Mall media stopped being poster frames and became a retail media channel. In August 2026 the largest mall owner in the country launched a programmatic network on its own foot traffic. This is the reference for what exists, who controls it, and what it costs.
Why this index exists
Ownership is not the seller
The company that owns a mall is often not the company that sells the advertising in it. Macerich sells direct but hands programmatic to Screenverse. Some portfolios sell center by center with no national contact at all. That mapping is the hard part of planning a campaign, and it is what this directory publishes.
The category just got real money
Retail media is forecast well past $150B in 2026, and physical-space inventory is the part still being built. Simon Media Network launched in August 2026; Westfield Rise launched in the U.S. in 2025; Macerich signed its programmatic partner in January 2026. Three of the four biggest landlords committed inside eighteen months.
The public record is stale
Brookfield's retail arm became GGP in January 2026 and its old advertising URLs died with the rebrand. Lightbox went dark in 2024, stranding roughly 4,800 mall screens. EYE Corp Media has been inside Velocity since 2021. Half the media kits circulating still name companies that no longer sell.
The largest portfolios
Simon Property Group
Named network 208 properties
Simon Media Network — in-house retail media network.
Namdar Realty Group
Property-level 49 properties
Property-level specialty leasing — owner-managed, property by property.
Tanger
Named network 38 properties
Tanger Advertising & Partnerships — in-house (no separately branded network).
Kohan Retail Investment Group
Property-level 38 properties
Property-level specialty leasing — owner-managed, property by property.
What a buy actually costs
Four-week flight ranges, by format. Full detail and the per-market minimums are on the costs page.
| Format | Typical four-week range |
|---|---|
| Digital screen networks | $1,500 – $6,000 per screen network, per market, four weeks |
| Backlit dioramas | $800 – $2,500 per panel, four weeks |
| Escalator & elevator wraps | $2,000 – $5,000 per installation, four weeks |
| Kiosks & directory displays | $1,000 – $3,000 per unit, four weeks |
| Sky banners & spectaculars | $8,000 – $10,000 per placement, four weeks |
| Floor, window & tabletop graphics | $75 – $800 per unit, four weeks |
Planning a flight and want the seller-level detail?
The intel tier adds screen counts, named seller contacts, programmatic availability by property, and ownership-change alerts on the portfolios that keep trading hands.